APOLOGY LETTER
Dear Ms. Jones,
On behalf of ABC
Office Equipment, I extend our sincerest apologies for the bad experience you
had with our sales associate, James. I understand that James made
unprofessional remarks when you visited our storefront to inquire about a new
copier. You came to us in search of information, and instead were subjected to
a pushy salesperson.
At ABC, it’s our goal
to help you make an informed purchase decision without having to deal with
aggressive sales tactics. James is a new employee that I’ve been training. I
take full responsibility for his behavior. He has received a written reprimand
and will be shadowing one of our senior sales associates until he has a better
understanding of the ABC Office Equipment approach to customer service.
I’m grateful that you
brought this issue to my attention and I ask your forgiveness. We’d love to
earn your business. I’ve included a voucher for 20 percent off your next
purchase in our store as a thank-you, should you decide to give us a second
chance. We hope to see you again soon!
Kind regards,
Jennifer Smith
Equipment Sales Manager
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